Dennis R. MortensenEntrepreneur != Angel InvestorI am easily dazzled when I hear entrepreneurs never angel invest, never sit on boards, etc. But only do one thing. Their current venture!Apr 19, 2022Apr 19, 2022
Dennis R. MortensenThe cost of publicly exposing your feature launch datesI think you’ll see that the cost of a missed public deadline is smaller than the overall cost of secrecy.Dec 9, 2021Dec 9, 2021
Dennis R. MortensenUse the discomfort of potential public embarrassment to increase startup momentumFocus! I never angel invest. I never sit on other company boards. I never do official advisory or mentor work, etc. I only do one thing, my…Dec 6, 2021Dec 6, 2021
Dennis R. MortensenThe acquirer just adopted an alien cultureWhen you acquire a startup, there are a million integration tasks that you need to attack. One of the more complex (risky) items is around…Nov 19, 2021Nov 19, 2021
Dennis R. MortensenMakers and Sellers should be the only two roles at an early-stage startupAn early-stage startup will have all sorts of roles and fancy titles to match, but ultimately people should fall into one of two roles…Nov 8, 2021Nov 8, 2021
Dennis R. MortensenStartup UrgencyThere is often an almost linear relationship between the size of your startup organization and the urgency applied in making decisions and…Nov 5, 2021Nov 5, 2021
Dennis R. MortensenFuture-selling is not over-sellingFuture-selling is not over-selling, and any B2B startup is almost obligated to do so.Oct 10, 2021Oct 10, 2021
Dennis R. MortensenCulture of directnessI am a massive fan of building a culture of directness, making it easy to tell anybody at any time that the work they did was not good…Sep 24, 2021Sep 24, 2021
Dennis R. MortensenUnprompted passionate product shouts vs NPSI’ve always been a fan of getting hold of our Net Promoter Score (NPS). But I’ve changed a near-religious attachment to this a bit and…Sep 19, 2021Sep 19, 2021
Dennis R. MortensenThe longer the sprint, the more likely we are to work on assumptionsI am a fan of short sprints. The longer the sprint, the more likely we are to work on assumptions, no matter the number of user interviews.Aug 31, 2021Aug 31, 2021
