Dennis R. MortensenEntrepreneur != Angel InvestorI am easily dazzled when I hear entrepreneurs never angel invest, never sit on boards, etc. But only do one thing. Their current venture!1 min read·Apr 19, 2022----
Dennis R. MortensenThe cost of publicly exposing your feature launch datesI think you’ll see that the cost of a missed public deadline is smaller than the overall cost of secrecy.2 min read·Dec 9, 2021----
Dennis R. MortensenUse the discomfort of potential public embarrassment to increase startup momentumFocus! I never angel invest. I never sit on other company boards. I never do official advisory or mentor work, etc. I only do one thing, my…2 min read·Dec 6, 2021----
Dennis R. MortensenThe acquirer just adopted an alien cultureWhen you acquire a startup, there are a million integration tasks that you need to attack. One of the more complex (risky) items is around…1 min read·Nov 19, 2021----
Dennis R. MortensenMakers and Sellers should be the only two roles at an early-stage startupAn early-stage startup will have all sorts of roles and fancy titles to match, but ultimately people should fall into one of two roles…1 min read·Nov 8, 2021----
Dennis R. MortensenStartup UrgencyThere is often an almost linear relationship between the size of your startup organization and the urgency applied in making decisions and…1 min read·Nov 5, 2021----
Dennis R. MortensenFuture-selling is not over-sellingFuture-selling is not over-selling, and any B2B startup is almost obligated to do so.3 min read·Oct 10, 2021----
Dennis R. MortensenCulture of directnessI am a massive fan of building a culture of directness, making it easy to tell anybody at any time that the work they did was not good…1 min read·Sep 24, 2021----
Dennis R. MortensenUnprompted passionate product shouts vs NPSI’ve always been a fan of getting hold of our Net Promoter Score (NPS). But I’ve changed a near-religious attachment to this a bit and…2 min read·Sep 19, 2021----
Dennis R. MortensenThe longer the sprint, the more likely we are to work on assumptionsI am a fan of short sprints. The longer the sprint, the more likely we are to work on assumptions, no matter the number of user interviews.1 min read·Aug 31, 2021----